The product
Sonar is one calm screen for your sales team. It does the overnight reading and checking, then puts the right businesses, the reason to call and the right person in front of each rep.
Morning overview
Open Sonar and you see how many new leads and how many new signals came in overnight. Nothing else to read before the first coffee.
Signals
A signal is a company that just changed in a way that opens a door: a new finance chief, a new branch, a funding round, a first online store. Sonar writes each one up as a short card your rep can read in a minute.
Example signal. The company and person are made up.
Leads
Sonar finds new businesses in the sectors you sell to and puts one contact against each. Search the list, open a lead, and everything your rep needs sits on one card.
Your team
Give each person the sectors they cover. Their leads and signals land with them, each rep signs in with their own login, and two people never chase the same business.
Pipeline
Every lead moves through New, Watching, Opportunity and Done. When a business you’re watching shows a new signal, Sonar moves it up and tells you why.
What Sonar listens for
Each one is a reason for a business to rethink who it works with. Sonar catches them across the UAE market and the companies you already follow.
A new finance head reviews costs and suppliers early in the job.
A new CEO, commercial director or country head brings new priorities.
New branches and a wave of hiring mean new needs, fast.
Fresh money is usually spent on growth within months.
Two businesses become one, and the suppliers get looked at again.
A company setting up here needs local partners from day one.
Going online means picking the tools and partners it will keep.
A new deal often opens new channels and new budgets.
New products bring new suppliers, new channels and new questions.
A new venue, development or venture with spending still to decide.
See it on your market
Tell us the sectors you sell to and we’ll walk you through it on businesses you’d actually call.